Where Science Meets Strategy
Specialized launch expertise for cell & gene therapy and rare disease commercialization
THE Mireso STORY
After two decades launching breakthrough therapies at companies like Kite Pharma, Eli Lilly, and Janssen, Michelle Sobers saw a persistent problem: emerging biopharma companies with life-changing innovations lacked the specialized expertise to navigate advanced therapy launches successfully.
Generic consulting frameworks weren't built for the unique complexities of cell & gene therapy and rare disease—from intense payer scrutiny to patient identification challenges. Too many groundbreaking therapies were missing launch expectations, delaying patient access to treatments they desperately needed.
Mireso Consulting was founded to bridge this gap. We combine deep scientific understanding with proven commercial expertise, delivering the specialized strategies and hands-on execution support that advanced therapy launches demand.
Today, we partner with emerging and mid-sized biopharma companies to translate their scientific breakthroughs into commercial success, and ultimately, into real-world patient impact.
Mission STATEMENT
We exist to help innovative biopharma companies bring life-changing therapies to the patients who need them most. By combining deep scientific understanding with proven commercial expertise, we de-risk complex launches and accelerate time-to-adoption for advanced therapies.
Values
Scientific Integrity
We respect the science and ensure commercial strategies honor the breakthrough innovations our clients have created.
Patient-Centricity- Every strategy we develop ultimately serves the goal of getting life-changing therapies to patients who need them.
Execution Excellence - We're committed to implementation, not just ideation. Our success is measured by your commercial outcomes.
Partnership Approach - We work alongside your team as true partners, not detached advisors. Your success is our success.
Continuous Innovation - The biopharma landscape evolves rapidly. We stay at the forefront of advanced therapy trends, regulations, and best practices.



